Effective CRM using Predictive Analytics
sku: 34417534
4,730.00 руб.+23%
5,823.62 руб.
Shipping from: Russia
Description
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
Technical Details
age: | 0 |
author: | Antonios Chorianopoulos |
genres_list: | 5662 |
ISBN: | 9781119011569 |
lang: | en |
publisher: | John Wiley & Sons Limited |
Type: | book |
Форматы: |
Price history chart & currency exchange rate
Customers also viewed
+3%
23%
~ 4,330.00 руб.
Data Science and Predictive Analytics: Biomedical and Health Applications using R
abebooks.com+3%
21%
~ 3,310.00 руб.
Azure Synapse Analytics Cookbook: Implement a limitless analytical platform using effective recipes for Azure Synapse
abebooks.com18%
~ 3,440.00 руб.
Predictive Analytics Using Oracle Data Miner: Develop Use Data Mining Models in Oracle Data Miner, SQL PL/SQL
abebooks.com9%
~ 2,730.00 руб.
Understanding Leaps: Using the Most Effective Option Strategies for Maximum Advantage
abebooks.com5%
~ 5,540.00 руб.
Making the Case for Change : Using Effective Business Cases to Minimize Project and Innovation Failures
abebooks.com4%
~ 1,840.00 руб.
Traditional Math : An Effective Strategy That Teachers Feel Guilty Using
abebooks.com+3%
2%
~ 2,460.00 руб.
Learning to Listen to Learn: Using Multi-Sensory Teaching for Effective Listening (Lucky Duck Books)
abebooks.com1%
~ 11,420.00 руб.
Data Analytics for Marketing: A practical guide to analyzing marketing data using Python
abebooks.com1%
~ 4,390.00 руб.
Blueprints for Text Analytics Using Python: Machine Learning-Based Solutions for Common Real World (NLP) Applications
abebooks.com1%
~ 3,240.00 руб.
Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science (FT Press Analytics) [first edition]
abebooks.com1%
~ 2,480.00 руб.
Mastering Microsoft Power BI: Expert techniques for effective data analytics and business intelligence
abebooks.com+3%
1%
~ 11,230.00 руб.
Effective FMEAs : Achieving Safe, Reliable, and Economical Products and Processes Using Failure Mode and Effects Analysis
abebooks.com1%
~ 2,090.00 руб.
Design Elements, Using Images to Create Graphic Impact: A Graphic Style Manual for Effective Image Solutions in Graphic Design
abebooks.com1%
~ 4,840.00 руб.
Data Analytics Using Splunk 9.x: A practical guide to implementing Splunk's features for performing data analysis at scale
abebooks.com1%
~ 4,850.00 руб.
Data Storytelling with Google Data Studio: A hands-on guide to using Data Studio for building compelling and effective dashboards
abebooks.com1%
~ 4,430.00 руб.
Hands-On Web Scraping with Python - Second Edition: Extract quality data from the web using effective Python techniques
abebooks.com1%
~ 5,520.00 руб.
The Therapeutic Imagination: Using literature to deepen psychodynamic understanding and enhance empathy
abebooks.com1%
~ 2,360.00 руб.
Using Other People's Money to Get Rich: Secrets, Techniques, and Strategies Investors Use Every Day Using OPM to Make Millions
abebooks.com1%
~ 2,420.00 руб.
Art of Natural Cheesemaking : Using Traditional, Non-Industrial Methods and Raw Ingredients to Make the World's Best Cheeses
abebooks.com1%
~ 3,400.00 руб.
IT Infrastructure Automation Using Ansible: Guidelines to Automate the Network, Windows, Linux, and Cloud Administration (English Edition)
abebooks.com1%
~ 1,910.00 руб.
Exploring Apple Mac: Big Sur Edition: The Illustrated, Practical Guide to Using your Mac (Exploring Tech)
abebooks.com1%
~ 5,390.00 руб.
CHNGTO Sturdy AB Power Wheels Roller Machine for Intense Abdominal Muscle Training - Adjustable Stand Exercise Rack for Effective Workout at Home or Gym - Premium Fitness Equipment for Co
walmart.com1%
~ 3,520.00 руб.
2024 New Model Coffee Grinder for Beans Spices Home & Garden and More 130ML Easy Using and Cleaning
walmart.com+52%
1%
~ 4,700.00 руб.
Effective Writing in Psychology: Papers, Posters, and Presentations
abebooks.com1%
~ 3,980.00 руб.
UDL and ESSA: An Educator's Guide to Effective Planning, Instruction & Assessment
abebooks.com1%
~ 4,860.00 руб.
Efficient Lazy Microfiber Floor Mop with Bucket for Easy Household Cleaning - Clean Water and Sewage Separation Hand Washing - High Quality and Durable Floor Mops for Effective Home Clea
walmart.com+4%
1%
~ 3,290.00 руб.
6 Channel Audio Mixer Professional Portable Mixer Sound Table Board Digital MP3 Computer Input 48v Power Number A6 Sound Card
aliexpress.com