B2B Brand Management
Description
B2B Brand Management By Kotler, Philip Published by Springer Publication Date: 2006-08-17 Subject: Business & Economics Management, Business & Economics Marketing General, Business & Economics Management - General, Business & Economics Marketing - General, Management & Management Techniques, Sales & Marketing, Sales &Amp; Marketing, Management And Management Techniques, Sales And Marketing, Wirtschaft Werbung, Marketing, Sales And Marketing, Sales & Marketing, Finance - General Subject Keywords: B2B; B2B Brand Management; B2B Branding; Brand Management; Brand Myths; Branding; Business Branding; Business Brands; Business-to-Business Branding; Re-branding; business; development; management; performance; strategy Genre: Sales And Marketing, Sales & Marketing Target Audience: Professional and scholarly
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