Социальная теория и PR
sku: 299765
771.00 руб.
Shipping from: Russia
Description
Исследования влияния на связи с общественностью научных концепций социальной науки — проект уникальный. Он позволяет осмыслить PR как институт построения взаимного доверия на основе укрепления ценностных оснований в публичной среде. Каждая статья книги посвящена отдельной теории, представляя собой анализ вклада ее создателя в теориюи практику PR. Авторы фокусируются на ведущих социальных теоретиках, таких как М. Бахтин, Ю. Хабермас, П. Бурдье, Ж. Деррида, Ж. Греймас, П. Лазарсфельд, Ж. Бодрийяр и другие. Материалы монографии представляют несомненный интерес для профессионального сообщества, преподавателей и студентов гуманитарных специальностей высших учебных заведений.
Technical Details
binding: | Твёрдый |
ISBN: | 9785759829683 |
language: | Русский |
page_extent: | 480 |
publisher: | Высшая школа экономики |
Type: | book |
year: | 2024 |
Год публикации: | 2024 |
Количество страниц: | 480 |
Переплёт: | Твёрдый |
Формат: | 145x210 |
Язык: | Русский |
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