Организация работы отделов рекламы и PR на предприятии. Учебное пособие

Организация работы отделов рекламы и PR на предприятии. Учебное пособие
sku: 68765985
488.00 руб.
Shipping from: Russia
   Description
Книга знакомит с теорией деятельности отделов рекламы и PR разного уровня, поможет с практическими навыками работы в структурах данного типа на основе схем взаимодействия с внешней средой предприятия, освещает систему взаимоотношений с различными целевыми аудиториями, описывает стратегическое и тактическое развитие профессиональной деятельности отделов в зависимости от целей и задач предприятия. Деятельность отделов представлена как технология для всего спектра бизнес-предприятий.
   Technical Details
age: 12
author: Елена Николаевна Якутина
genres_list: 6351,6466
ISBN: 9785005945327
lang: ru
litres_isbn: 978-5-04-522128-3
publisher: Издательские решения
Type: book
Форматы: FB2.ZIP,FB3,EPUB,IOS.EPUB,TXT.ZIP,RTF.ZIP,A4.PDF,A6.PDF,MOBI.PRC,TXT
   Price history chart & currency exchange rate

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