Маркетинг для технических вузов. Учебное пособие
Описание
В учебном пособии в рамках государственного образовательного стандарта технических вузов рассматриваются основные вопросы теории и практики маркетинга, раскрывается сущность, формы и методы органи ции и план рования маркетинга, его разрешительный инструментарий с позиций предприятий промышленности .
Предназначено для студентов технических вузов и колледжей, слушателей школ бизнеса и практических работников.
Предназначено для студентов технических вузов и колледжей, слушателей школ бизнеса и практических работников.
Характеристики
| cbid: | 0 |
| nodiscount: | yes |
| page_extent: | 342 |
| publisher: | Феникс |
| Type: | book |
| year: | 2001 |
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